Originally published at: https://www.productgeeks.com/be-expert-on-market-problems/
In product management, the primary job is to be expert on market problems. That means one must spend time with customers and non-customers so to be in a position to notice problems.
Here’s another way of thinking of product management. Don’t love the product; love the problem. Product managers (and product marketing managers too) need to be experts on market problems. (Maybe we should call them Problem Managers instead.)